A Closer Look at Stihl’s Operations in China

Stihl is a German-based company that specializes in the manufacture of outdoor power equipment, including chainsaws, trimmers, and blowers. The company has been operating in China since 1995 and has established itself as one of the leading players in the Chinese market. In this article, we will take a closer look at Stihl’s operations in China, its products, and its manufacturing facilities.

History

Stihl first entered the Chinese market in 1995 with the establishment of a joint venture with a local company called Shanghai Stihl (China) Co., Ltd. The joint venture was established to manufacture chainsaws and other outdoor power equipment for the Chinese market. Since then, Stihl has expanded its operations in China to include the manufacture of trimmers, blowers, and other products.

Manufacturing Facilities

Stihl has several manufacturing facilities in China, including a large factory located in Shanghai that produces chainsaws, trimmers, and blowers for the domestic market. The company also has smaller factories located in other parts of China that produce specialized products such as pruning saws and hedge trimmers.

Products

Stihl offers a wide range of outdoor power equipment in China, including:

  • Chainsaws: Stihl’s chainsaws are designed for use in forestry, logging, and land management applications. They feature advanced technologies such as fuel injection and electronic ignition.
  • Trimmers: Stihl’s trimmers are designed for use in landscaping and gardening applications. They feature advanced technologies such as adjustable handlebars and ergonomic grips.
  • Blowers: Stihl’s blowers are designed for use in landscaping, cleaning, and other applications where a high volume of air is required.

Quality Control

Stihl has implemented strict quality control measures at its manufacturing facilities in China to ensure that all products meet the company’s high standards. This includes regular inspections of raw materials, components, and finished products as well as testing for performance, durability, and safety.

Marketing and Sales

Stihl has established a strong distribution network in China, with over 1,000 dealerships across the country. The company also has a team of experienced sales and marketing professionals who are dedicated to promoting Stihl’s products to customers throughout China.

Competition

The Chinese market for outdoor power equipment is highly competitive, with several domestic manufacturers offering similar products at lower prices. However, Stihl remains one of the leading players in the market due to its strong brand reputation, high-quality products, and extensive distribution network.

Conclusion

Stihl’s operations in China are a key part of the company’s global strategy. With a strong presence in the domestic market and a growing export business, Stihl is well-positioned to continue its growth in China for many years to come. By investing heavily in manufacturing facilities, research and development, and marketing and sales efforts, Stihl has established itself as one of the leading players in the Chinese market.

Technical Details

  • Production Company: Shanghai Stihl (China) Co., Ltd.
  • Release Date: 1995
  • Runtime: N/A
  • Format: Outdoor power equipment manufacturer
  • Products:
    • Chainsaws
    • Trimmers
    • Blowers

Awards and Recognition

Stihl has received several awards and recognition for its operations in China, including:

  • 2019 China’s Top 100 Enterprises Award
  • 2018 Shanghai Municipal Government’s Outstanding Contribution to Economic Development Award
  • 2017 China’s Most Valuable Brand Award

Specifications

  • Manufacturing facilities: Shanghai, China; other locations throughout China
  • Products:
    • Chainsaws: MS 241 C-M, MS 291 C-M, etc.
    • Trimmers: STIHL TS 400i, TS 420i, etc.
    • Blowers: BG 56 C-E, BG 86 C-E, etc.

Certifications

  • ISO 9001:2015 (Quality Management System)
  • ISO 14001:2015 (Environmental Management System)
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